MiMedia (TSXV:MIM): Walmart LATAM + ADG China grow OEM deals
August 12, 2025 — SmallCap Network
What’s new: MiMedia is layering two meaningful distribution catalysts:
A signed business-development agreement with ADG China to accelerate introductions across leading Asian smartphone OEMs (e.g., Vivo, Xiaomi, Oppo, Honor, Lenovo, TCL, ZTE), and a commercial agreement with Walmart Latin America that positions MiMedia inside the region’s fast-growing mobile and retail ecosystem.
Why this matters (Walmart Latin America):
Device footprint: Integration on millions of Bait-procured smartphones sold through Walmart Mexico, plus an OTA push of the MiMedia app to up to 18.3M existing Android devices on Bait’s network.
Ecosystem tie-ins: Collaboration with Walmart’s regional app suite (e.g., Cashi digital payments; Saludhealthcare), opening cross-sell and engagement paths.
Audience scale: Walmart reported 46M contactable customers in its Digital Connection database—creating a large, targetable funnel for onboarding and retention.
Revenue model: Native gallery integration + ecosystem touchpoints aim to drive high-margin, recurring revenueas users store, share, and re-engage with personal media.
Why this matters (ADG China):
Speed to OEM wins: ADG brings 20+ years of on-the-ground BD experience and 75+ cross-border tech deals, shortening MiMedia’s path from pilot to preinstall with top Asian smartphone makers.
Global leverage: Adds a second, complementary growth lane alongside Latin America—diversifying partners and shipment geographies.
Management view: CEO Chris Giordano calls both relationships strong validation of MiMedia’s platform and go-to-market strategy, citing the potential to accelerate OEM signings, deepen ecosystem integrations, and scale recurring revenues.
What to watch next:
Pilot → preinstall milestones with Asian OEMs via ADG China.
Activation metrics from the Walmart/Bait rollout (installs, MAUs, ARPU, churn).
App ecosystem cross-promotions (Cashi/Salud) that drive engagement and paid conversion.
Bottom line: With Walmart Latin America delivering near-term scale in Mexico (and broader LATAM reach) and ADG China opening doors across Asia’s largest OEMs, MiMedia’s distribution flywheel is taking shape. Execution on activations and monetization is the next key catalyst for investors.
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