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Why Small Caps Are Stealing the Spotlight

Small Caps Shine: Russell 2000 Surges as Tech Cool-Off Hits

Small Caps Shine: Russell 2000 Surges as Tech Cool-Off Hits

August 29, 2025

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10:05 AM PST

Small-caps sparkle again—Russell 2000 has vaulted ~7.3% in August, far outpacing the Nasdaq-100’s ~1.5% gain. This trend is fueled by dovish Fed signals and potential rate cuts. Analysts see this as a durable shift, not a fleeting rally.

Small-caps sparkle again—Russell 2000 has vaulted ~7.3% in August, far outpacing the Nasdaq-100’s ~1.5% gain. This trend is fueled by dovish Fed signals and potential rate cuts. Analysts see this as a durable shift, not a fleeting rally. Reuters+2Reuters+2

Underdog sectors lighting the way: Categories like materials (+5.6%), consumer discretionary (+4.3%), and financials (+2.6%) are outperforming tech, which eked out only ~1.3%. MarketWatch

Wall Street futures retrace gains heading into the PCE inflation report. The core PCE, closely watched by the Fed, rose 2.9% YOY, keeping the possibility of a 25 bps cut in September strong (currently >84% priced in).Reuters+1

Why Small Caps Are Stealing the Spotlight

1. Fed & Rate Outlook

Following Fed Chair Powell’s dovish remarks at Jackson Hole, markets are increasingly betting on lower rates—an environment where smaller, domestically focused companies benefit more, especially those with floating-rate debt.Barron’s+2Reuters+2

2. Valuation Gap

Small-caps make up under 5% of the broader Russell 3000—below their usual 7–10% share—suggesting room for market reallocation toward this sector. MarketWatch+4Barron’s+4MarketWatch+4

3. Earnings Momentum

Russell 2000 earnings estimates are expected to rise ~30% in 2025 and continue upward into 2026—reviving cycles that were once big-cap territory. Barron’s

4. M&A Revival

Large-scale deals like Gildan Activewear’s $4.4 billion acquisition of HanesBrands are boosting small-cap multiples.Barron’s

5. Broader Rally Breadth

Through August, small-caps are outperforming. The Russell 2000 gained 6–7% while the S&P 500 rose ~2%. Notably, breakout patterns suggest more upside ahead. Reuters+3Barron’s+3Barron’s+3

Deep Dive: Bottoming Tech, Rising Small

While mega-cap tech leadership cools—pressured by China concerns over Nvidia and fading AI hype—small-caps are riding a wave of renewed investor interest. Sector rotation is underway, reducing tech’s grip on market sentiment.investors.com+6Reuters+6MarketWatch+6

Notable Small-Cap Names to Watch

Analysts highlight several underserved small-cap names that stand out for fundamentals and value:

Company Sector Insights
Stride K-12 EdTech Low 20s forward P/E, education tailwinds
Murphy USA Retail/Gas ~16x earnings, recession-resilient model
MSG Entertainment Consumer Iconic venues, recovery potential
Ollie’s Bargain Outlet Retail Deep-value retailer, strong demand
SunOpta Plant-based Foods Niche growth, health-driven trends
FirstCash Pawn/Retail Stable margins in volatile times
Q2 FinTech Undersold banking software play
Agilysys Hospitality Tech Oversold amid sector worriesfinance.yahoo.comfool.com+3Barron’s+3Reuters+3Reuters+3Reuters+3investors.com+3

Technical & ETF Spotlight

The Russell 2000 ETF (IWM) is approaching a critical bullish pivot—DeMark pivot high at $236.60 and low at $234.97. A breakout above this could signal more upside ahead. tipranks.com

Another high-quality proxy, the VictoryShares Free Cash Flow ETF (SFLO), is up 8.8% YTD. Its exposure spans consumer, industrials, healthcare, and IT—all rewarding sectors in this environment. etfdb.com

Macro Tailwinds & Forward Catalysts

Key Data Watch: July PCE (released today) was inline but core PCE’s 2.9% kept rate-cut expectations alive. Markets are now focused on September for potential easing meetings. Reuters+2Reuters+2

Policy and Geopolitical Events: Supply chain shifts, tariff policy, and Fed credibility remain critical. Reuters

Breakout Potential: A sustained breakout in small caps could hone investor sentiment—something many long in recovery have awaited. Barron’sReutersMarketWatch

What Investors Should Watch

Russell 2000 Breakout: Confirmed pivot above $236–237 zone.

June/July Earnings: Compare small-cap Q2 Q1 results vs. guidance.

Rate Cut Signal: Closely monitor Fed commentary ahead of the September 17 meeting.

ETF Flows: Keep tabs on IWM and SFLO performance vs. broader indices.

Tech-Small Rotation: Watch if tech continues to slow or small caps lose steam.

Summary Table

Theme Insight
Fed Outlook Dovish tone boosting rate-sensitive small-caps
Market Breadth Rotation into cyclicals and underserved sectors
Stock Picks Strong value plays across consumer, retail, fintech
Technical Levels Key IWM pivot levels eyed for breakout confirmation
Key Risks Economic softness, supply shocks, policy uncertainty

 

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