Why Big Names Are Partnering with MiMedia

Jim Roberston

September 17 2025 – SmallCap Network (SCN)

When a small-cap company announces partnerships, investors often ask: “Are these names meaningful, or just window dressing?” With MiMedia Holdings Inc. (TSXV: MIM | OTCQB: MIMDF | FSE: KH3), the names aren’t just meaningful, they’re game changing.

In the past year, MiMedia has secured distribution deals with some of the most powerful players in global telecom and retail. From América Móvil (Latin America’s #1 telecom) to Telcel (Mexico’s #1 carrier) to Walmart’s Bait (Mexico’s #3 carrier, 18M+ subscribers), MiMedia has aligned itself with companies that command massive customer bases. These aren’t niche partners; they’re gatekeepers to hundreds of millions of users.

For retail investors, understanding why these partnerships matter is crucial to grasping MiMedia’s potential. Each deal reduces customer acquisition costs, validates the platform’s value, and accelerates recurring revenue. Let’s break it down.

América Móvil: A Telecom Behemoth

With more than 300 million subscribers across Latin America, América Móvil is the single largest telecom carrier in the region.

For MiMedia, partnering with América Móvil opens the door to:

Massive geographic expansion, beyond Mexico and into countries like Brazil, Colombia, Chile, and Argentina.

Recurring revenue leverage, as every new América Móvil device with MiMedia becomes a recurring customer funnel.

Market dominance, since América Móvil already leads in mobile subscriptions across LATAM.

The importance here cannot be overstated. With América Móvil, MiMedia gains access to one of the most coveted customer bases in the world. Unlike startups scrambling for app store visibility, MiMedia enters through the front door of Latin America’s largest telco.

Telcel: The Crown Jewel in Mexico

In Mexico specifically, Telcel commands over 70% of the mobile market. That’s tens of millions of subscribers. By partnering with Telcel, MiMedia doesn’t just gain scale, it gains market saturation.

Every Telcel user represents:

Guaranteed exposure to MiMedia’s gallery app.

Higher ad inventory, since advertisers prioritize platforms with dominant market share.

Revenue stickiness, as Telcel users are less likely to switch providers and lose access to their digital memories.

Telcel is more than a partner; it’s a moat. With Telcel backing MiMedia, competitors like Google Photos and Dropbox face a formidable challenger in Mexico’s fastest-growing mobile ecosystem.

Walmart LATAM: More Than Just a Retail Giant

Most investors know Walmart as the world’s largest retailer. But in Latin America, Walmart also runs Bait, a mobile virtual network operator (MVNO) that has quickly become Mexico’s third-largest telecom carrier with more than 18 million subscribers.

By signing with Walmart’s Bait, MiMedia achieves instant distribution into millions of phones. The partnership ensures that:

MiMedia comes preloaded on new smartphones sold through Walmart channels.

Existing users receive over-the-air updates, putting MiMedia in front of tens of millions of customers without them needing to download an app.

Integration with Walmart’s digital ecosystem loyalty programs, digital payments, and retail promotions; creates cross-selling opportunities.

For investors, Walmart’s involvement isn’t just about numbers. It signals validation. A global brand like Walmart won’t risk its customer experience on unproven technology. By choosing MiMedia, Walmart signals confidence in the platform’s security, usability, and revenue potential.

Why These Partnerships Matter

1. Customer Acquisition Without Cost

Normally, acquiring millions of users requires huge marketing budgets. Think of the billions Meta, TikTok, and Spotify spend on advertising. MiMedia bypasses this entirely. Every new phone shipped by Walmart, América Móvil, or Telcel is essentially a zero-CAC user acquisition event.

2. Recurring Revenue at Scale

MiMedia earns money through mobile advertising and cloud subscriptions. Both are recurring, high-margin revenue streams. As each carrier ships more devices, MiMedia’s revenue grows predictably. The company estimates that 40M devices could yield $200M+ in gross revenue.

3. Global Validation

For a small-cap company, credibility is everything. When industry giants put their name and distribution power behind a product, it reassures investors that the platform is market ready. Walmart, América Móvil, and Telcel are not speculative players, they’re titans of retail and telecom.

4. Cross-Selling and Ecosystem Integration

Each partner brings unique opportunities: Walmart with its retail ecosystem, América Móvil with its regional dominance, and Telcel with its national market power. Together, they create multiple avenues for MiMedia to upsell storage, expand advertising, and deepen customer engagement.

Financial Impact

Let’s put the numbers in context.

América Móvil brings 300M+ potential customers.

Telcel secures dominance in Mexico, a fast-growing market. 

Walmart’s Bait alone delivers 18M+ potential subscribers.

If just a fraction of these subscribers convert into active MiMedia users, the revenue potential skyrockets. Even with conservative assumptions, 2-4 ads per user per day and a 1-3% subscription conversion rate, MiMedia projects $130M+ in run-rate revenue.

For a company currently valued in the tens of millions, these figures represent massive upside.

Strategic Comparisons

This isn’t the first time we’ve seen a small-cap tech company leverage partnerships into exponential growth. Consider:

Spotify: Leveraged telco bundles in Europe to become a global leader in music streaming.

Netflix: Partnered with device makers and ISPs to pre-install apps, boosting subscriber growth.

Dropbox: Gained mass adoption by bundling with hardware partners.

MiMedia’s strategy echoes these success stories, but with the added kicker of recurring ad revenue layered on top of subscriptions. That dual monetization model could accelerate growth even faster.

Risks to Monitor

Of course, no investment is without risk. Investors should watch for:

Market Risk: Missing projected sales by OEMs & Telcos can impact the number of MiMedia devices.

Competition: Google, Apple, and Meta are formidable rivals.

Churn: While preloading ensures adoption, ongoing engagement is critical.

That said, with strong engagement metrics (8x daily visits, 10+ minutes per session, 70% weekly active users), MiMedia appears well-positioned to keep users coming back.

Retail Investor Takeaway

For retail investors, the signal is clear: partnerships with Walmart, América Móvil, and Telcel aren’t just press release fodder, they’re game-changing catalysts. They provide scale, validation, and recurring revenue potential at a level few small caps achieve.

With contracts for 35M devices and a path to $200M+ in revenue, MiMedia is no longer a speculative idea, it’s a growth engine fueled by some of the world’s biggest brands.

SCN Conclusion

When industry giants like Walmart and América Móvil back a small-cap platform, it changes the investment thesis overnight. For MiMedia, these partnerships aren’t the finish line, they’re the starting gun. With blue-chip validation and global scale, MiMedia has the opportunity to transform Android’s fragmented ecosystem into a recurring revenue powerhouse.

For retail investors searching for the next breakout in cloud and mobile advertising, MiMedia is worth serious attention.

Learn More: Visit MiMedia’s Investor Page